COLLABORATION:
PRODUCT & UI DESIGN
DESIGN SYSTEM & STYLE GUIDE
SOCIAL & MARKETING DESIGN
PRESENTATIONS & MOTION DESIGN
THE CHALLENGE:
Working in a fast-moving startup environment, adapting quickly to changing decisions while learning a new niche, its users, trends and visual conventions.
MY ROLE:
I solve visual and UX challenges across the product, from defining the design language and style guide to designing the trading platform and social content.
COMPLEX FINTECH SYSTEMS, DESIGN SYSTEMS
& DIGITAL EXPERIENCES.I designed complex interfaces for a niche platform combining crypto and traditional finance, working closely with developers within project timelines and budgets. As the company and strategy evolved, I adapted the product’s design system, UI and visual language, while also supporting landing page design.
VIDEO & MOTION:
I created videos and motion pieces designed to communicate AUROCA’s professional identity to both clients and investors, turning complex ideas into clear and engaging visual language.
BRAND &
GRAPHIC DESIGN:I designed presentations, posts and other visual materials within SHIFT’s/AUROCA’s brand language, creating consistent and recognizable communication across different formats.
